De-mystifying Branding and Differentiation

Pete Canalichio is an award-winning author of the Amazon #1 New Release, “Expand, Grow, Thrive” (2018) and TEDx speaker. He has worked in brand strategy, expansion and licensing for the past 20 years for The Coca-Cola Company, Newell Brands and most recently, BrandAlive, a Service-Disabled Veteran-Owned Small Business that he founded in 2009.

Pete believes people deserve to be delighted with new and innovative products and services from brands they love. He also believes every brand owner and organization has the right to expand, grow and ultimately thrive. That is why he has made it his mission to develop tools, talks and training designed to inspire, educate and empower his clients to write a better story, and from it, to achieve all that is possible.

Take a look at Pete’s website and sign up for his email list to learn more,