Coach-Facilitated Peer Collaboration
That Will Grow Your Business And
Change Your Life!
The Alliance In A Nutshell
A Growing Tribe of Seasoned Business Owners
Collaborating To Achieve Breakthrough Success
in Both Business & Life
Here's How It Works...
Meet Your Coach
Meet Your Coach And Map Your Plan
Every Member of The Alliance starts with a 1:1 Strategy Session with me - Coach Steve Dailey. I want to get to know you, and I want you to get to know me...and we both want you to succeed big. This meeting is about exploring your vision for exceptional success as an entrepreneur, mapping your plan, leveraging The Alliance Assets (Click here to review all of the Alliance Member Assets) and providing valuable take-aways and footholds for your journey ahead.
Begin Mastering "The 9 Principles"
Discover The Entrepreneur Excellence Advantage™ Framework
Right away, we'll begin working with you to integrate The Entrepreneur Excellence Advantage™ Master Framework into how your think about your business (Take a Sneak Peek at The Framework - Click here.) This framework reveals The 3 Laws and The 9 Principles for achieving Entrepreneur Excellence - aka a business that works as well without you as it does with you, durable in any market, and providing the financial and time freedom you visioned when you started your business in the first place.
Build A Lead-Generation Machine
Connect, Strategize, Grow!
The single most troubling factor that distracts and debilitates business growth is not knowing where your next Client will come from. Well, we not only have an answer for fixing that problem, but also the proven process and resources to help you Crush It! It starts with building what we call a "Marketing Coalition": a network of like-minded business owners like you (many will be Alliance Members) that are serving a similar target market but with non-competitive services or products. But we don't stop there! Next we'll start structuring a "hub and spoke strategy" for creating multiple lead and referral-generation assets that will assure that you will never again worry where that next Client is coming from!
Frequently Asked Questions
What is a "Marketing Coalition"?
A Marketing Coalition is a small group (3-8) of fellow Business Owners serving the same or similar target markets, but with non-competitive services. Your Coach will facilitate regular meetings with your Coalition to construct lead and referral exchange, co-promotion campaigns, alliances that add value to respective client bases...the possibilities for synergy and mutual benefit are significant...and endless. We will find Coalition Members for you and you can also invite those you feel are a fit.
Besides Collaborating On Marketing Strategies, Are There Other Mastermind Opportunities?
Of course! Every month you will also have the opportunity to participate as a Mentor, or be Mentored (with your Coach facilitating) with/by Fellow Alliance Members in what we call a "Hot Seat Mastermind Session" where a member will present business goals, opportunities, or specific challenges and brainstorm new ideas, solutions, and strategies.
Also, every week we have a session with the entire Alliance Membership we call "Trailside Chats". There, we bring business-building topics for Q&A, share wins, track progress on your work, and learn from the success of other Alliance Members.
As well, you'll get to know other Members in the Member Marketplace we call "The Kumu Connection" (see below for more info).
And finally, you can reach out to any other Alliance Members you feel may be like-minded and synergistic and create additional Mastermind groups for mutual success.
What's this about a Member Marketplace?
The Kumu Connection is a Member Marketplace where you will showcase your business, products, and services for Alliance Members to peruse. Your listing will include a short video, a verbal description, and a link back to your lead magnet or website. The term "Kumu" is the Hawaiian name for the wise elder, counselor, and advisor that every Tribal Leader selected to help govern and assure the success of their family and Tribe. You can be a "Kumu" to any or all the other Alliance Members!
Are You Getting a Percentage of the New Business I Generate?
No! You pay a monthly fee to be a Member of The Alliance and and one of those is the opportunity to proactively create strategies for new business generation. You are NOT required to pay a fee, override, or commission on the business generated. (If your Coalition Members feel referral fees are appropriate among them, that's up to you.)
Plus you have access to all available assets - one of which is the ability to market your products or services to The Alliance Membership - quite likely a business generation strategy all by itself!
How Do I Meet Other Alliance Members?
Every Alliance Member will have a social-media-like profile and a Kumu Connection placement. Between these two assets you will have a virtual catalogue of Members and easy access to connecting, starting conversations, and establishing relationships. Your interaction with Alliance Members is NOT limited to your Marketing Coalition - and in fact, we encourage getting to know everyone!
What Are These Other Coach-facilitated Sessions About?
Once each week we will have a "Trailside Chat" and all Alliance Members are invited. These sessions are for Q&A about best practices and what's working in referral generation, soliciting Coach's guidance on navigating any of the Personal and Business Development programs offered, and sharing ideas on topics relating to navigating the journey to Entrepreneur Excellence via The Entrepreneur Excellence Advantage™ Master Framework. Think of it as an open conversation among an elite Tribe of Success-Seekers. Attendance is not required but strongly recommended.
Can I really expect new leads and referrals?
Not only can you expect new leads and referrals, you can expect to build an ongoing lead generation machine. Most successful businesses rely on referrals for new business. And that's awesome but often not predictable. With The Alliance, we are purposefully creating an ongoing, never-ending series of marketing campaigns the stimulate new business continuously. Now that's real marketing.
What are examples of co-marketing strategies?
An excellent co-marketing strategy would be a "marketing swap" where you present value-added information (such as a webinar or workshop or free resource) to the database of one of your Coalition Members, and they do the same for yours. Another strategy would be to package a Member's services with your own for more benefit to your respective clients. These are only two of hundreds of approaches you can deploy.
Who is the Coach?
Your Coach is Steve Dailey. He is a 30-year veteran Business Coach and has guided thousands of entrepreneurs and small business owners to lifetime best achievements. He was an early pioneer in the Coaching industry and has been recognized as one of the most respected voices in the coaching world. His full bio is here.
Do I get Group Coaching, 1:1 Coaching, or Both?
Great News: You get it all in The Alliance! Your membership kicks off with a 1:1 Strategy Session with Coach Steve to make sure you have a plan sketched for where you are going with your business and how to to leverage The Alliance Assets. Next, you will be invited every week to participate in a "Trailside Chat" - a group session with other Alliance members - where you will have Coach Steve's facilitation and direction on navigating the Advantage Framework and any relevant topic for achieving Entrepreneur Excellence. Finally, at anytime during your journey should you have a question, get stuck, or otherwise need a kick in the keester, you can schedule a 15 minute "Laser Coaching Session" to breakthrough and retain your momentum!
See What Others Are Saying...
"Steve teaches an unstoppable mindset. His programs teach you more lessons about business in 20 minutes than you can learn in years. He walks his talk and teaches it too."
Best Selling Author - Selling To VITO
“I learned how crucial it is to create affiliate relationships in order to grow a successful business that will give me the freedom and lifestyle that I want. I wish I would have worked with Coach Steve when I started my business 12 years ago!
CEO - Rupp Photography
“I was looking for someone who could help me take my plans and implement them. Coach Steve was excellent. My ideas are becoming reality.”
CEO Robert Morris Properties
“My business was in a critical place and he was able to help me transition. I'm now one of only a handful of top architects in the US. His strategies obviously made a big impact in my business, but my life a whole as well.”
Principle - Winn Wittman Architects